Day 12 - Give Them What They Want!
Start With Sales
The single biggest mistake you can make right now is to create a fantastic product that the world needs but doesn't want.
Wouldn't it be just fabulous if you could GUARANTEE that your product was going to sell like hot cakes?
There are two old ways of creating digital products that no longer work:The fact is that the “old” way of creating information-based products was all about being the “Guru” on the mountain. This is where you have “the Big Idea”, create everything, and then take it down the mountain to sell it to the market — and hope like hell you can sell it. That approach has resulted in countless failed products and millions of hours of wasted effort!
- The "Guru" approach: Where you have this crazy BIG IDEA, create everything and then take it down the mountain to sell it to the market - and hope that you can sell it. This approach, whilst very occasionally successful, has led to more failed products and disappointed creators than any other approach.
- The second approach is to take any product, spin it with fantastic Internet Marketing gimmickry and chase whatever fad is current and throw a lot of advertising dollars at it until magically, the money starts pouring in. I call this the "Magic Pill" approach. And it is still used successfully by slimming salons, hair restoration and even gym memberships. Full of promise that never gets delivered. People do buy, some even buy twice, but most people are getting wise to it.
I’m not going to let this happen to you. That’s why today you’re going to learn how to run your ideas by your tribe before you go any further into product development — guaranteeing a great ROI on all your time & effort.
Design and Run Your 5-Step ”Give Them What They Want” Campaign
Start testing, validating and fine-tuning your product idea with your target audience before designing your product in detail.
The Worksheets for this session include a list of open-ended and leading questions you can use to quickly put together your survey and get it out on your existing personal and professional social networks. You don’t need an email list to run this campaign.
You don’t even need to be on social media yet, all you need is the willingness to get on Facebook and LinkedIn and search for relevant groups to join.
The keys to really listening to your ideal clients are asking the right questions and listening openly to their answers (without preconceptions or assumptions about what they want).
While it may seem intimidating or intrusive to survey current clients or prospects, most people like to give their input and talk about their problems if you know the right questions to ask.
Your clients will tell you exactly where they are, what they want, and what you need to say and do to attract them as a client.
This “give them what they want” process also makes them more invested in the offerings you develop and more likely to buy them, while helping you to create something that they genuinely want and need.
Once you really hear your clients, not only will you be able to market to them more effectively, but you’ll be able to serve them at a deeper level and get them fired up and motivated.
Here Are the 5 Core Steps of the “Give Them What They Want” Campaign
STEP 1: Position your survey in relation to your product topic.
STEP 2: Reference the worksheet below to write 3-10 survey questions that relate to your topic.
STEP 3: Create a survey in
Or any other tool that you prefer (the above all have free versions.)
STEP 4: Draft a short note about what your survey is about, why you’re doing it, and offer to share the results with the group when you’re done.
STEP 5: Post your note and a link to your survey on any relevant Facebook and LinkedIn groups that you’re a part of... or search for new groups that you can join.
STEP 6 (Recommended): Send survey respondents who leave their name and email address an invitation to a discovery session so you can get a better sense of whether the topic is specific and urgent enough for real people.
You may even get your first few customers this way... but go into the conversations without any attachment as to the results. Even if you learn that your product positioning is not as clear, specific and compelling as you thought it was, that’s awesome feedback to get!