Posted by Kathy O'BRien
on April 22, 2017 at 10:46am
John, your questions all seem to point to a standalone digital product. What if we aren't creating such a beast? What if I'm exploring digital as a flanker to my existing client strategy?
Hey Kathy, good point.
Blended learning and "Flipping the Corporate Classroom" are hot right now.
How do you Go (partially) Digital?
In many ways, it's not so different.
Think of your blended or flipped solution as being a completely new product (rather than a change to existing). Why? Because it forces us to go through the considerations (and plan for a possible future entirely digital version of the product).
Your new blended product will be designed and marketed to a specific niche (is this the same niche that the 'traditional' product fits?
By going digital, you can be changing (or more likely adding to) the transformation that brings new or different value to participants and your client.
Does your new blended product, for example, add to pre-work or post workshop action learning? Are you adding online synchronous or asynchronous coaching? Adding a forum? Online group work? Simulation activities? Webinars? Etc etc
What does your client WANT???
There are just as many (if not more) choices when we flip the classroom.
For my business, adding online pre-work, online post learning in action and online coaching has both allowed me to charge more, won new clients (and kept out competitors who cannot do this!) And saves me money (less spent on printing, carrying or shipping paper, much less travel and travel time for coaching, shorter live workshops saving venue costs (for me or the client). All in, the value of flipping the classroom can be substantial. And, the ROI that organisations get from guaranteed learning transfer through this process means more repeat business.
There are costs to consider too of course:
Will participants actually use it and do the online work?
Do they have the resources for this? Decent internet, access (security and where you store your data are HUGE concerns. This is something we will address in the Protege Programme in detail because it becomes so important to you and your responsibilities.
And all of this prework, postwork etc have to be created in a format that works for your participants and clients.
In summary, treat your blended or flipped product as a new product through this 31 Day process and you won't go far wrong.
I'll see about creating a spreadsheet template for such as an alternate value calculator.
What do you think?
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